a communications team
Looking for the perfect ying to your yang? One of our core strengths is working side-by-side awesome, in-house marketing and communications teams. If your company already has a marketing department and needs an extra set of hands, we specialize in this type of support. Adapting to your workflow is our specialty.
Whether helping with overflow work, or quick-turn projects, we can work along side any marketing and communications team to collaborate and deliver results. Here are a few examples of some work we've done for other corporate clients.
Brand Strategy – Workshop Series
Our approach to strategic branding is to first, take a look inside, and then work our way out. Re-branding can only be successful if it’s reflective of an organization’s true nature, culture and operating model. It’s important to align the internal beliefs and behaviors of an organization with the experience and external communication of the brand. This methodology helps builds relationships and brand loyalty. Our strategy sessions dig deep with key leaders, C-suite executives and stakeholders to align company culture with marketing and communications.
Brand Identity – Comprehensive System
The visual expression of every brand should reflect the core values of the company as well as establish an emotional connection with it’s customers. Establishing a comprehensive set of brand standards and guidelines is paramount to maintaining brand consistency and brand loyalty, especially within a larger organization. In-house teams need to have clear, brand guidelines to follow and when trained properly, this can energize and inspire an entire company.
Every piece of communication should speak in one voice and reflect the same unified key messages, brand promise and personality. Our comprehensive systems are customizable and may include logo development for multi-media use, icon set development, typography guide, color palette, business papers, presentation templates, photography and brand standards guidelines.
Collateral, Sales Materials & Presentations
Well-crafted presentations and marketing materials can enhance your brand’s image and can leave a lasting impression with potential customers and even in-house teams. Our designs are always personalized and customized for your brand, and we know how to respect and follow any brand standards or guidelines that are already in place.
Digital Marketing Strategy
Whether trying to grow consumer awareness, customer retention or increase sales, it’s important to have a digital strategy in place first. Your site’s search engine rankings determine your placement on a search page. We can help establish a plan to increase your rankings online and drive additional traffic to your website using various digital media channels.
Which opportunities are going to be most effective in reaching your target audience? Search engine optimization, social media, content marketing, Google AdWords, display advertising, email marketing are all possibilities. Proper research will inform a targeted strategy that can make your marketing budget more effective and deliver a higher return on investment.
Sometimes the most obvious answers can be at your fingertips, but you won’t really know for sure unless the right questions get asked, in the right room, by the right people. Understanding what your customer or team really thinks of your brand can be an eye-opening experience. It can validate what you are thinking, or completely change your course of direction. Either way, focus groups will give you unbiased data that can inform educated business and marketing decisions.
Launching a new brand into the market should be planned and targeted to reach your target audience effectively. Whether through traditional media and advertising or digital media and social networks, we can create a tactical plan that will maximize your marketing budget.
Website – Design & Development
With multiple functions in one website, it is our first priority to build a seamless back-end system that integrates all desired functions. Your content management system and any additional software requirements must be considered and planned properly to maximize efficiency for both design and overall usability.
Digital experiences are key to make an impact and ultimately keep users coming back for more. With millions of competing sites on the internet, it’s important to design a website that is well branded, creative and memorable. Our creative approach is strategic and intentional to make sure we connect with our users both visually and verbally.
Voice of the Customer Insights
Garnering one-on-one conversations with customers, target demographics or even internal teams can clarify and inform difficult business decisions. Understanding the true perception of a brand, company or product is key to knowing what’s best for your customers and target audience – which is usually what’s best for your business. Our Voice of the Customer research will provide key insights that can drive marketing strategies and even operational changes that keep your business needle moving in the right direction.
Pulling good media research can provide a clear look at any audience. Understanding who they are and how they use media is paramount in the success of any advertising campaign. Using qualitative data against quantitative data to develop a strategic media plan gives us customer insight necessary to achieve our marketing objectives. As a part of the overall business and communications plan, we want to ensure that media (whether traditional or new, earned or paid) isn’t in a silo, but working in parallel with all other marketing efforts.
Integrated Advertising Campaigns
Successful advertising has the power to do many things. However, capturing the attention of an audience then inspiring them to take action is our ultimate aim. Every company, product or service has a primary message that needs to be discovered. That message must differentiated from the competition and delivered in a way that’s clear and relatable to its audience. Backed with proper research and strategy, our creative concepts can be designed to build brand awareness or drive sales.
We respect, understand and follow brand standards, even if we didn’t create them.
We eat deadlines for breakfast.
We bring a fresh perspective and can spark inspiration into your in-house team.
But Don't Take it From Us...
I had the pleasure of working with Brew as a retained consultant for branding and design services. While our newly formed Communications and Brand team was growing, Brew served as a partner to help us refresh our brand including a competitor brand analysis; consulted and created event sponsorship displays giving us a strong, unified presence; and acted as an extension of our team supporting a multitude of design projects, most of which were quick-turn. Brew fully integrated with our team forming strong bonds and quickly learned our business. Brew even consulted on the evolution of our team and ultimately helped us hire in the right talent. BREW IS A PARTNER FOR LIFE.”