Sean Averette Facebook

Want to learn more about the people behind the Brew? This series will give you the answers to the most important questions (and some not-so-important questions) you may want to ask. This week, we’re chatting with Sean Averette, our new Copywriter. 

Where did you grow up?

Actually, I grew up not too far from the office right here in Baton Rouge. I should’ve known then that Brew would be a good fit for me.

What do you do for fun?

I write. I read. I wrestle with my cats. I go for long walks with my wife. I love things with depth, like Beat poetry, and things without it, like ghost hunting shows. I take spin class because I hate running…unless, of course, you see me running from my irrational fear of flying insects.

Did you always want to be a copywriter?

I’ve always wanted to entertain through some sort of creative outlet. First, though, I have to find the right inlet. I wanted to be a Disney Imagineer. I wanted to be a radio host. I wanted to be a screenwriter. By some delusion or result of faulty wiring, I even wanted to be an attorney. What can I say? I love a good story with a captive audience. For now, that means being a copywriter. Ask me in ten years.

What’s your favorite brew?

If we’re talking about coffee, then it has to be an Americano. No cream, no sugar, just black as moonlight on a moonless night. If we’re talking about beer, it has to be Fat Tire by New Belgium.

What’s your top Brew core value and why?

Do the right thing, every time. It applies to more than just business, but everyday life. It’s nice when working and living share a fundamental truth. The value is one that’s easy to remember, easy to repeat and timeless.

Favorite local lunch spot?

I live in New Orleans, so I’m inclined to say any number of quirky eateries off Magazine Street. However, I’m a native of Baton Rouge which also happens to be the home of Brew, so my favorite local lunch spot is Baton Rouge’s own, Albasha Greek and Lebanese. Order the hummus. Then, order more.

What’s one fact about yourself that most people would be surprised to hear?

I once auditioned for American Idol. And before you ask, no I did not meet Randy, Paula or Simon. I just met some grumpy producer named Roland with an impatient disposition and a distaste for Frank Sinatra.

Which fictional character (tv show, movie, or book) do you most identify with?

On a good day, I’m somewhere between The Dude and Hercule Poirot. I like to exist within that space between whit and whimsy. On a bad day, I’m Paul Sheldon from Stephen King’s “Misery”…especially when I’m headed face-first into a writer’s block on deadline. That being said, it’s better than a block between the knees, am I right?

What’s your ideal birthday celebration?

April is such a temperamental month to have a birthday celebration. It likes to rain for three straight days and then scorch the Earth for the next four. That being said I like to celebrate with a long weekend surrounded by food and filled with entertainment at Jazz Fest, the Angola Prison Rodeo or a live music dive.

Who do you want to be when you grow up?

This one got existential, eh? I want to be someone who is so self-aware and so disciplined with their craft, yet not too all-important to overlook time with family and time for adventure.