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Project Details
Teamwork
- Research Analysis
- Brand Positioning
- Integrated Brand Awareness Campaign
- Out-Of-Home
- Video
- SEM
- Digital Marketing
- Digital Media Campaign Implementation
Vintage Realty Company based out of Shreveport, LA was in need of a targeted, strategic marketing campaign for their new Baton Rouge multi-family development, Park Rowe. With minimal marketing to date and a desire to grow brand awareness in the Baton Rouge rental market and overall tenants for Park Rowe, Brew Agency recommended a media mix that would maximize exposure for the brand and effectively reach their target market. Our research showed that producing and placing a brand awareness-centered video through digital media would be the most effective advertising approach for the client. Supported by out-of-home and search engine marketing, the final video spots served through targeted digital marketing channels brought the uniquely luxurious lifestyle of Park Rowe to life!
