Brew Agency is excited to officially announce Lyndell Morrissey as its new Media Director, a position responsible for leading clients to achieve marketing and advertising success. Morrisey joined our team a year ago this month and her impact has been undeniable. She has proven to do her best work in a fast-paced environment, and it’s shown in her more than 20 years of work with Coca-Cola and its wide range of marketing partnerships with groups like Six Flags, the NCAA Final Four, Simon Malls, Essence, and the iHeartMedia Sprite Lounge.
“We are more than thrilled to bring on a real legend in the industry,” said Marie Powell, CEO at Brew Agency. “Lyndell’s tenacity and big-brand experience on a national scale has brought tremendous media knowledge to Baton Rouge businesses looking to grow their brands.”
Morrissey began her career with Coca-Cola in her home state of North Dakota, where she rose through the ranks from a local Marketing Services Manager to division-wide Sr. Marketing Services Manager in Minneapolis. From there, Morrissey became a Region Media Director for the Midwest Region in Chicago and the Central Region in Dallas. She led her team to negotiate and execute brand, region and local media plans to drive volume and profitability for Coca-Cola Brands, Strategic Partners, and Bottlers. One of her biggest achievements in this period was the execution of Coca-Cola’s Universal Orlando Halloween campaign, which included placements across outdoor, radio, TV, social and digital and netted an ROI of 8.1 as well as $2.5 million in revenue sales.
Before joining Brew, Morrissey served as a Strategic Marketing and Local Connections Senior Manager at Coca-Cola’s headquarters in Atlanta. While there, she provided critical thinking and thought leadership across over $60mm in media plans to ensure the strongest national-to-local coherence to deliver integrated media content and produce winning connections plans. In addition, she co-led the Bottler migration transition of local media management for fifty-nine Bottlers from Coca-Cola internal implementation to Bottler-led investment management.
Morrissey has already brought the same level of dedication and creativity to Brew Agency’s clients since joining the team. Her expertise and experience pair perfectly with Brew’s already-versatile, talented team members and the firm’s focus on its clients’ success.
“It’s more important than ever to have an integrated media plan,” says Morrisey. “Traditional mediums are still highly relevant for many demographics, and now with technology, newer mediums like OTT and geofencing allow a highly targeted reach. It’s important for brands to strategically utilize a variety of opportunities to stay in front of their audience wherever they are in order to achieve their marketing goals.”
About Brew Agency
Brew Agency is a full-service branding and advertising agency that provides creative and strategic marketing solutions for companies and brands looking to evolve and grow. Experienced across various market sectors, the company prides itself on creativity and a customized approach to helping brands discover and articulate their purpose and core identity.