AI and the Future of Marketing with Nicole Donnelly
Brew continued the three-part Marketing With Purpose Roundtable series with session two, featuring guest speaker Nicole Donnelly of AI Smart Ventures.
Held on February 25th, the second session helped participants gain insight into how AI tools can be leveraged without feeling overwhelmed.
Our Guest Speaker
Nicole is a seasoned entrepreneur, AI adoption specialist, and sought-after speaker dedicated to helping businesses confidently integrate AI to boost efficiency, reduce costs, and future-proof their operations.
With nearly two decades of experience in business leadership and innovation, Nicole simplifies AI for executives and teams, helping them leverage it without the overwhelm. Her keynote speeches, hands-on workshops, and AI consulting have helped companies save 25 to 80 percent of time on tedious tasks, upskill their teams, and stay competitive in an AI-driven world.
The Roundtable Discussion
Nicole framed the conversation around a simple reality: AI search is already changing how buyers find businesses, with a significant and growing share of all searches now happening through AI platforms. For the group, that meant taking an honest look at where their own brands are showing up in AI-generated answers, and where they’re still invisible.
From there, the discussion turned to quality versus volume. AI has made it easier than ever to produce content at scale, but the group agreed that consistency and directly answering real questions matter more than sheer output, especially as algorithms increasingly reward substance over noise.
The group also explored different tools, and how the right AI stack can free up a team’s most valuable resource: time. The takeaway was that AI should handle execution at scale so people can focus on what it can’t replicate, genuine relationships, and strategic thinking.
Participants then broke into small groups to put these ideas into practice, picking one AI process they were curious about, naming the core problem they wanted AI to solve, and landing on one practical next step. Each group shared their insight back with the full table.
What’s Next
Session two helped participants move on from AI experimentation to practical implementation. Curious about the discussions of our other two sessions? Read about it below:
• Session one with Will Scott of Search Influence
• Session three with Brian Hong, founder and CEO of Infintech Designs
Have questions about the Marketing With Purpose Roundtable series or want to know about future events? Reach out to Marie Powell at marie@think-brew.com.
