AI and the Future of Marketing with Will Scott
Brew hosted a three-part roundtable series entitled, Marketing with Purpose, bringing together marketing leaders to navigate the challenges and opportunities facing our industry, starting with a deep dive into AI and the future of marketing.
Our first session took place on January 20th and delivered exactly what we hoped for: real conversations, real experience, and real curiosity about where AI is taking our industry.
Our Guest Speaker
We were thrilled to welcome Will Scott, CEO and Co-Founder of Search Influence, as our guest speaker for session one. Will is an international speaker, columnist, and recognized futurist in AI-powered SEO and digital marketing, leading one of the nation’s top agencies serving higher education and healthcare clients.
Known for coining the term “barnacle SEO” and for pioneering AI search strategies, Will has spent years helping shape how universities and brands worldwide think about organic visibility. His session gave our roundtable participants a grounded, practical look at how AI tools are already reshaping search and marketing strategy, without the hype.
The Roundtable Discussion
An open discussion then took place where the group discussed where AI is delivering real value versus where it has over-promised, how teams are reacting to AI internally, and what it would take to move from experimentation to real advantage. Participants then broke into small groups to work through a challenge, name the core problem, identify where AI could help, and land on one practical next step. Each group shared their insight back with the full table, a great reminder that the best ideas in the room often come from people working in completely different business models, brand marketers, business owners, and agency professionals alike.
What’s Next
Session one addressed the practical use of AI and how we can use it to our advantage. Take a look at what happened at our other two sessions in the roundtable series:
• Session two with Nicole Donnelly of AI Smart Ventures
• Session three with Brian Hong, founder and CEO of Infintech Designs
Have questions about the Marketing With Purpose Roundtable series or want to know about future events? Reach out to Marie Powell at marie@think-brew.com.
