ROUNDTABLE EVENT
Your Website Was Built to Turn Heads.
Now It Needs to Know Who’s Noticing.
The websites winning right now do more than turn heads, they qualify buyers, read intent, and feed your sales team warm leads. Here's how to get yours doing the same.
Speaker, Tom Martin
Roundtable Event: August 18
While most businesses keep pouring money into websites built to turn heads and generate top-of-funnel traffic, the most successful ones are equipping theirs to do the one job that actually grows revenue: Sales Assistant. Their websites qualify strangers, read buying signals the rest of the market ignores, and hand their sales teams warm, well-briefed prospects while everyone else is still cold-calling names on a list.
Tom Martin, author of The Invisible Sale, breaks down exactly how they're doing it and how you can deploy the same strategies and tactics to ensure you're not getting left behind.
You'll walk away knowing:
- How to capture the first 90 seconds
What a prospect is actually deciding in those opening moments, and how to design your site to pass the test instead of losing them to a competitor who did.
- How to turn your website into a Sales Development Representative
The specific way to structure content and navigation so your site qualifies buyers, builds trust, and does the pre-sales work your sales team shouldn't be wasting time on.
- How to read the buying signals hiding in plain sight
The behavioral data your website can collect, and how to package it for your salespeople so they walk into every conversation knowing exactly who they're talking to and a pretty good idea of how to close them.
Your website is already attracting attention. This talk will show you how to understand what that attention means and how to leverage it for better sales conversations.
Agenda
Lunch and Networking
12:00 PM–12:30 PM
Interactive Presentation
12:30 PM–2:00 PM
Q&A and Breakout Discussions
2:00 PM–2:45 PM
Meet Your Presenter:
Tom Martin
Tom Martin has spent his 35-year career studying how buyers behave when no salesperson is watching. He's the author of The Invisible Sale, the book that identified a shift that has been reshaping B2B revenue for the last decade: Self-Educating Buyers, doing the majority of their research and decision-making before a salesperson ever hears from them.
Long before "buyer intent" became a line item on every martech landing page, Martin was teaching companies how to build digital systems (content, positioning, and site architecture) that meet self-educating buyers where they already are, read what their behavior reveals, and hand sales teams a warm, qualified lead instead of a cold name on a list.
An internationally recognized keynote speaker, Martin blends marketing, psychology, and technology to help audiences see what their own digital presence is already telling them, and what it's missing. He doesn't teach organizations to be louder; he teaches them to be smarter about turning attention into a qualified pipeline.
Who's This For
CEOs, Presidents, and Sales & Marketing Directors who rely on marketing efforts to feed their sales teams qualified leads to convert.
The Experience
Live and in person. Limited seating. Not recorded.
The Details
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Tuesday, August 18, 2026
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Noon–3:00 PM
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The Brewery: 16169 Perkins Rd, Baton Rouge, LA 70810
Apply To Attend
Our Roundtable Event
Designed for leaders who want a winning website.
If you have questions about the Roundtable Event, contact us:
Email: agency@think-brew.com
Phone: (225) 663-2737