• Project Details
    Teamwork
    • Campaign Concept
    • Video & Audio Scripts
    • Video Production
    • Out-of-Home
    • Digital Media
    • Social Media

    Benny’s is a car wash service in Louisiana that offers a standardized, “service” for interior cleaning, in which you can pull up and get out while they clean your car. Their objective was to educate customers about their interior services and convince them to upgrade their next car wash to include interior cleaning. We decided to approach this campaign mirroring the vibrance and quickness of the carwash -- to show convience. We wanted to make it clear that the interior upgrade is an easy, fun, rewarding experience for the whole family –that delivers a happy car, happy family and most importantly, a happy mom. With the use of video production and graphic design, we used social media and traditional media to drive results.

Benny's Marketing