Team Services
Brand Identity, Web Design, & Social Media
When you lead the industry in delivering operational excellence to marine transportation, bulk and liquid storage facilities, refiners, and petrochemical manufacturing industries, you need a brand that reflects your position. You need Brew.
BREW’S Approach
Since its founding, Team Services has provided shore tankerman expertise to the inland marine transportation system along the Gulf Coast. Over time, the company expanded with a range of additional services and was seeking to elevate the Team Services brand to reflect its current offerings and clearly communicate what differentiates it from a sea of uniform competitors.
This new brand would also provide an enhanced platform for recruitment, employee communications, and community service. After a series of brand strategy sessions, we focused on internal brand building and culture alignment. The resulting brand identity and voice was proactive, personable, and direct symbolizing its evolution, growth, and anticipation of the future. A dynamic website was developed to showcase the new brand and help convey the company’s position as the most seamless fit in the industry. The redesigned site focused on a user-friendly interface, seamless navigation, and enhanced features to provide visitors with an immersive and informative experience. New attributes of the site included an employee portal, as well as educational opportunities within the organization. Custom photography was incorporated to provide authenticity and further distance Team Services from its competitors.