A New Logo for What’s Next
After fifteen years of helping brands find their purpose, we felt it was time to look inward. We recently unveiled Brew’s new logo, not as a departure from who we’ve been, but as an honest reflection of who we’ve become.
This rebrand isn’t about reinvention for its own sake. It’s about alignment. Over the past decade and a half, we’ve evolved from a branding agency into something deeper: a purpose-driven partner that helps companies create meaningful connections with the people they serve. Our new mark needed to reflect that growth.
The logo embodies a growth mindset, a healthy and proud next step forward. At first glance, you’ll notice it retains the familiar upward angle that’s been part of our identity, but now that angle serves as something more intentional. It’s become a beacon of our renewed purpose, a visual reminder of the earnestness, inspiration, and humility that drive our work. But it’s also our way of saying we’re ready to compete at the highest level, having built a brand as sophisticated and effective as those we create for our clients.
This mark represents our unique approach to branding, one that begins with deep understanding rather than surface solutions. We’ve always believed that meaningful brands emerge from the inside out, which is why we invest heavily in getting to know our clients before we create anything. Our brand strategy sessions dig into the details that matter, helping teams discover not just what they do, but why they do it.
The new logo serves as both a landmark and north star for what we call “Create What’s Next.” These words are intentionally open-ended because the future demands flexibility. They reflect our readiness for whatever challenge comes next and our commitment to being the ones who make that next thing happen.
For us, creating what’s next means bringing teams together around a shared purpose. It means facilitating conversations that transform different opinions into unified vision. It means helping companies find their voice and speak with clarity about what they stand for.
This rebrand is our own example of creating what’s next. After fifteen years of helping others grow, we’re showing what it looks like when we apply that same thoughtful process to ourselves. The result is a mark that honors our past while boldly stepping into our future, one where purpose and growth move forward together.
