Mark Vincent, Director of Business Development at Brew Agency, recently participated in a podcast hosted by Stephen St. Cyr of Vivid Talk.
Vivid Talk is a podcast series focused on “marketing for marketers by marketers.” In this episode, Mark shares his journey transitioning from 22 years in production marketing to his role at Brew, and discusses how brand strategy forms the foundation of successful marketing.
Listen on to learn about Brew’s approach to brand strategy and marketing from our Director of Business Development.
Topics Discussed:
- The transition from production marketing to agency marketing
- What sets Brew’s brand strategy process apart from other agencies
- The importance of deeply understanding a client’s core identity
- How relationships drive business development
- Brew’s core values and focus on purpose-driven brands
- The challenges and rewards of making significant career changes
Mark highlights how our in-depth brand strategy work helps clients align their messaging with their authentic identity. Brew’s brand strategy work has been lovingly referred to as “corporate therapy”, and our clients often tell us how “no other agencies have really gone that deep before to understand us.” Our thorough approach ensures that marketing efforts speak directly to the right audience rather than relying on expensive guesswork.
“When you develop a relationship where clients really begin to trust you and let you in, that is something very sacred to a client and to a business,” Mark explains. “It’s the core of who they are—it’s their secret sauce.”
The podcast also touches on Brew’s core values—humble, hungry, smart, growth mindset, and gratitude—and how these values guide both our internal culture and client selection process.
Listen to the full conversation on YouTube to discover how Brew’s brand strategy approach creates the foundation for effective marketing that truly captures a brand’s essence.
