ProStaking
Brand Identity Evolution & Redesign
Our creative team initiated a brand reimagination that assisted this premier blockchain infrastructure provider in launching a new, modern identity.
BREW’S Approach
Through our research, ProStaking discovered the current perception of its company was an informal, small-to-medium validator that, while fun, is not professional enough for significant investments.
The company hired Brew to change its image and increase its professionalism to better attract high-end venture capitalists and investors while retaining its current stakeholders. ProStaking also sought to increase the number of institutions who reach out to inquire about services and bolster the number of new blockchains who invite ProStaking to be a verified validator. A new logo was created that allowed the company to convey its primary brand pillars of reliable performance, personalized service, transparency and education, access to innovation, and community engagement. This new design laid the groundwork for future communication strategies that blend professionalism with creativity, ensuring ProStaking stands out as both a trustworthy partner and an engaging, community-oriented brand.