Brand Identity and Web Development
Brew developed a visual identity and website that helps veterans transitioning to civilian life make a human connection to Louisiana and consider putting roots down in the state.
BREW’S Approach
As a new non-profit, The Boot needed a brand that would resonate with military personnel transitioning to the civilian sector and convince them to consider starting their new life in Louisiana.
It was vital that the brand share the state’s economic and cultural benefits, while honoring military members' experiences. With a logo that pays homage to both Louisiana’s state bird and the military star emblem along with the tagline “We’ve Been in Your Boots, So Live in Ours,” our team created an action-oriented, but empathetic personality. The brand was brought to life through a custom website and emotionally resonant video content. Our brand strategy connected deeply with the audience and equipped The Boot’s leaders with the ability to launch a unique and unified message, garnering significant local and national media coverage. Within its first six months in operation, The Boot has placed 58 Service Members in careers across the state and generated $2.7 million in economic impact.