• Project Details

    Teamwork

    • Brand Strategy
    • Research
    • Corporate Branding
    • Brand Standards Guide
    • Collateral
    • Website Design
    • Ongoing Digital Marketing
    • SEM
    • SEO
    • Content Marketing

    When two local family-owned event centers with a rich history came to Brew Agency looking for help increasing their sales revenue and brand awareness for their businesses, we discovered they were in need of a strategic re-branding to better convey the relationship between the two businesses and their unique capabilities as multi-location event spaces. Working closely with the client through several strategic branding sessions, we built a single brand for both properties in Baton Rouge and Prairieville that translated through many different communication platforms.Initially, the client also had two separate websites which were not getting the traffic volume or lead conversions necessary to support a growing business. Additionally, the two websites mirrored each other in design and content, causing confusion amongst consumers and poor search engine rankings. They were looking to utilize their website to help increase business in weddings at both venues, while also hoping to gain traction in other areas such as corporate parties and catering. Brew Agency combined the best of both properties to present a strong, unified website supported by a healthy SEO structure and strategic SEM tactics, and has dramatically increased leads for the client in all of their business products. The results are undeniable, with Oak Lodge seeing a record highest sales month in the history of the company in February 2019.