On Saturday, March 3rd, the Brew Crew let their hair down and rocked out at the American Advertising Federationâ€™s annual ADDY Awards ceremony at Lâ€™Auberge Casino & Hotel. This yearâ€™s Rock n Roll theme attracted the best and the brightest the Baton Rouge advertising community has to offer, and our team had a great time celebrating the immense amount of local talent and hard work represented.
The ADDYâ€™s are a professional awards ceremony hosted annually by the local American Advertising Federation (AAF) Baton Rouge chapter. The winners represent the very best work in the market, and we were honored to bring home three awards this year.
Brew won a Gold ADDY in the Out-of-Home Campaign category for a creative twist we put on window displays produced for Eatel Business. The designs were created to help mask a business data center facility, while also paying homage to the locationâ€™s history as a long standing family-owned department store in Shreveport, LA.
Brew also brought home a Gold in the Integrated Brand Identity Campaign – Local or Regional/National category for our work for ITinspired, an I.T. solutions company servicing local businesses. Our campaign gave a fresh new look to the brand while bringing the fun, inspiring personalities of their team come to life. This group puts their people first and is passionate helping businesses bridge the gap between people and technology, and now their brand identity reflects the true nature of their companyâ€™s culture, operating model and brand personality.
In addition, Brew partnered with Tommyâ€™s TV to produce a commercial for Bennyâ€™s Car Wash and won a Silver award in the Television Advertising – Single Spot 15 Seconds or Less category . The spot was part of the larger #KeepItClean campaign that spoke to busy moms begging for a quick, convenient solution to their messy back seats. With a couple of moms on our team, we had some first-hand experience, including some â€œmarket researchâ€ involving a rogue sippy cup and stale Goldfish! Check out the 15-second spot below:
To see the rest of the amazing work recognized in our market, check out the Winnersâ€™ Book. Brew looks forward to another year of hard work and creativity to bring to the table for next year’s ADDY awards ceremony!